Last April, Mediaset España opened a new window, with the launching of Be Mad, to the urban and commercial audience aged 16 to 44 years old, one of the most attractive and sought after targets by advertisers, with this new brand it complements its general and thematic channels’ offer, becoming the first broadcast free to air TV channel exclusively broadcasting in high definition. The decisive commitment to in-house production, the factual programmes and docu-realities have been the hallmarks of a channel that began with more than 20 new formats and all best contents of Mtmad, the exclusive digital contents channel of Mediaset España.