Mediaset España: Who are we?
The leading group in television audience share in Spain, with a segmented and complementary offer.
02.12.16 | 09:00h.
The Mediaset España group consists of a set of companies engaged in business related to the audio-visual sector. The Groups main activity is the sale of advertising across various distribution platforms including TV, Internet and Digital. The company´s objective is to manage indirectly the Public Service TV and it offers seven Television channels and one OTT channel (Mitele).
Telecinco is the channel leader for all audiences. It´s goal is to entertain while recognizing effort and social collaboration.
Cuatro is the TV channel for young audiences with a broadcast programming based in docu-realities, adventures, game shows, documentaries, coach programs and a careful selection of foreign TV series.
Factoría de Ficción the core of FDF is fiction and the major compromise is to offer the best TV series for all audiences.
Boing is the channel with contents to entertain and to teach to the kids of the family.
Divinity is the channel designed for the female audience and the first channel to be born from a web site (divinity.es). It has become one of the most-watched channels by women 16 to 44. It´s broadcast programming includes the most popular TV series for female audience, film content, and it offers a wide range of realities and factuals.
Energy a channel targeting a male
audience with sport, foreign TV series, action cinema films and docu-realities.
BeMad The new Mediaset España HD channel started broadcasting April 21st 2016 with the most competitive offer in the media market. Includes research programs, adventure, travel, history etc… It is the most complete offer in the television.
The Mediaset Group produces and broadcasts audiovisual contents from different platforms (tv and internet) to develop them commercially through Publiespaña, Publimedia Management and the Commercial area, accountable for the sale of rights, licenses and derivatives.
Mitele is Mediaset España’s platform streaming contents both live and on demand, where users can enjoy a wide range of programs also available through the website. The offer includes Series, TV programs, movies, sports etc… among these contents there are available successful format such us Big Brother, The Voice, Callejeros, Mujeres Hombres y Viceversa etc.. which come to complete further the programs offer and increase their popularity.
In addition, the Mediaset Group produces cinema and operates in the field of audiovisual news agencies. Telecinco Cinema, a cinematographic affiliated company of Mediaset España, has produced world-class films , turning into a referent in the Spanish cinematographic industry.
However, the Mediaset España is not just involved in television. The company has various shares in companies in the audiovisual sector, mainly in Spain, as well as in other countries. These shares allow it to position itself and have contact with all areas related to their main business. It also has significant shares in 23 different companies.
The main companies in the Mediaset España are those where more than 50% of voting rights are directly or indirectly owned by the company, which gives them the capability to effectively control them.